NEW YORK, July 31, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- New Brand Marks Firm's Commitment to Measuring Customer Conversion for Clients

CoActive Marketing Group, Inc. (Nasdaq: CMKG), a leading alternative marketing and media communications agency, announced today it has rebranded the agency under the name 'mktg'. The new name reflects the repositioning of the agency as a strategic partner that measures and analyzes its programs to provide a provable return on investment.

The new logo features quotation marks to represent conversation and communication, as well as the idea of a message being captured and shared. These easily recognizable symbols embody the firm's vision of creating conversations and experiences among brand advocates to drive conversion for its clients.

"This new positioning better reflects our mission to drive market share and deliver measurable results and profitability for our clients," said Charlie Tarzian, chief executive officer, 'mktg'. "The new name and logo are intended to communicate the endless possibilities of what marketing can deliver when driven by creating a shared experience that connects brands and builds trust among consumers."

Mr. Tarzian added, "Our 6,000-person field activation network, which executes over 70,000 events a year, is a point of differentiation for the agency and will be a focus of management's growth plans as the industry transitions from mass marketing to targeted, data-driven networks and one-to-one conversations with consumers."

To drive this conversion, 'mktg' has begun implementing a consumer-centric strategy focused on the "Four Cs" - content, context, community and conversion - to develop brand-driven consumer networks that increase customer acquisition and loyalty for the agency's clients.

The "Four Cs" will also guide the agency's organizational structure to leverage the vast resources and talent within the firm. Whether it's strategic planning and creative or media buying (on and offline) and experiential marketing, 'mktg' will use this consumer-centric approach to drive conversion.

The agency has already begun implementing the "Four Cs" approach with several of its clients, most notably Diageo and P&G, generating positive responses.

In connection with the rebranding, the Company has launched a redesigned website at www.mktg.com.

The Company will begin conducting business under the new name immediately and will formally change its legal name following the approval of its stockholders, which is expecting to be obtained at the Company's Annual Meeting of Stockholders in September 2008. The Company's Common Stock continues to be traded under the CMKG ticker symbol, although the symbol is expected to change following the Company's legal name change in September.

About 'mktg'

'mktg' (Nasdaq: CMKG) is an alternative marketing and media communications agency headquartered in New York with offices in San Francisco, Chicago, Cincinnati and Toronto. The company currently serves a variety of the world's most recognizable brands including Diageo, P&G, Nintendo, Pepsi, Nike, Apple and Google. The company's services include buzz and viral marketing, social media and consumer generated media, relationship marketing, experiential marketing, event marketing, and multi-cultural and urban marketing. The agency's programs help its clients profitably connect with consumers and create brand advocates. For more information, please visit www.mktg.com.

This press release includes statements which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2008 under "Risk Factors," and include the risk that projected business opportunities will fail to materialize or will be delayed. The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at http://www.sec.gov.

CONTACT: Angela Betancourt, Fish Consulting, +1-954-893-9150, abetancourt@fish-consulting.com

SOURCE CoActive Marketing Group, Inc.

http://www.mktg.com

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